From digital marketing to research & analytics to leveraging strategic relationships, Navjeet perpetually pursues avenues for coupling products with consumers, propogating loyal customers and cultivating long-term brand relationships. He uses comprehensive analysis of competitive trends to drive growth with quantifiable metrics to illustrate the benefits of taking on new avenues for brands. He has 12 years of executive and project management experience across various industries using his predictive approach to bring innovation into the customer consciousness. He is responsible for monitoring all facets of the organization including Operations Oversight, Strategic Planning, International expansion and building the senior executive team. Navjeet Chhina is the CEO of Genius Ventures Inc, an augmented, virtual and mixed reality firm based in North America. Pedro holds a Bachelor of Science in Biochemistry from Saint Edward's University and is named as an inventor on several RFID passive sensor patents. Prior to joining Avery Dennison, Pedro held roles at the intersection of product and business development serving as Director of Business Development at Safetscribe Technologies, a tech start-up focused on time-temperature sensing technologies as well as leading business development for intelligent inks at BASF Future Business, the technology arm of BASF. Pedro joined Avery Dennison in 2018 and spent the last decade commercializing new and emerging technologies which improve supply chain traceability, bolster freshness and safety, as well as advance the circular economy. In this role, Pedro helps the organization identify, develop and convert new business opportunities for RFID and other portfolio sensors across the entire food supply chain, bridging the physical with the digital. ![]() Pedro Garza is Market Development Manager at Avery Dennison Smartrac with a focus on the food segment. The Importance of the Customer Experience.Current Challenges and Gaps within the Packaging Industry.Brand Protection, Ecommerce, & Helping the Supply Chain.Material Science & Intelligent Packaging Design.Sustainability & Reusability within the Sector.Focus on Active Packaging & Food Safety.Smart Packaging Industry: Today & the Future. ![]() Thank you for attending SmartPack US 2022! October 17-18, 2022 | Royal Sonesta Downtown Chicago Accelerating the Commercial Adoption of Active & Intelligent Packagingįocusing on industry collaboration and innovations that accelerate the commercial adoption of active and intelligent packaging, this industry driven conference unites the entire packaging value chain to discuss recent developments, emerging opportunities, and application advancements for the entire packaging supply chain, including manufacturers, retailers, brand owners and CPGs.įeaturing presentations from WestRock, Blue Bite, Identiv, Avery Dennison, Digimarc, and so many more, this year's agenda is designed to explore:
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